Hi! I’m ShannaLee.
I help clients think strategically, act thoughtfully, and spend limited resources wisely.
I’m a project manager and consultant with experience spanning traditional and digital media. My well-rounded skills were honed working for non-profit, public, and private clients in a variety of roles, giving me a unique perspective on projects.
I have managed web projects, internal and external communications, strategic planning, branding, writing/editing, graphic design, social media management, content strategy, email marketing, advertising campaigns, event planning and so much more to help clients fulfill effective marketing and communications strategies.
Consultant/Freelance, Jan. 2005 – Present
I have worked with organizations of all sizes as a consultant providing Marketing, Communications, and Project Management services as a freelance contractor and consultant.
Project Manager and Digital Business Analyst, Verndale, Sept 2019 – January 2020
Project Management of web development projects for financial, legal, manufacturing and healthcare clients. Also responsible for helping clients document project requirements and suggesting additional projects based on client needs.
Project Manager and Digital Business Analyst, Aware, June 2018 – Sept 2019
Responsible for helping to document requirements and managing the overall execution of web development initiatives for financial, legal, healthcare, manufacturing and higher education/nonprofit clients from conception through final delivery.
Digital Project Manager and Digital Marketing Manager, Purrly Digital (formerly Maje Media), Jan. 2017 – Jan. 2018
Responsible for managing the overall execution of web and app development initiatives for Purrly Digital (Maje Media) clients from conception through final delivery. This included writing client proposals, creating and managing project plans, tracking project timelines, maintaining status reports, coordinating internal resources and external partners, and planning and tracking budgets. I was also in charge of scheduling, general coordination, daily communication, project documentation and client support. Additionally, I managed brand strategy, marketing and communications projects, content strategy, social media, and provided billable expertise on client projects.
Development and Communications Manager, Touchstone Mental Health, Nov. 2015 – Sept. 2016
Internal project manager for agency website redesign, including strategic planning, content development (writing, photography, video), and user experience, coordinating the internal team and external partners. Also responsible for internal and external communications and brand strategies, media relations, event planning, developing policies and procedures, graphic design, digital strategy, and print projects.
Web Content Coordinator, Marketing and Publications Coordinator, Minneapolis Community and Technical College, Aug. 2011 – Nov. 2015
Managed content on the college website, researched and delivered content improvements and unique landing pages to increase traffic, leads, and conversions based on analytics. Also developed processes and managed projects, budgets, timelines, and progress, acting as a primary internal client contact and working closely with teams to implement a new brand and multi-channel marketing plans for college initiatives, services, and programs. Worked with representatives from various departments and committees to plan, manage and assist with dozens of events each year including anniversary events, open houses, fundraising and scholarship events, workshops, and press events with VIP attendees.
Marketing Assistant, Clark Engineering Corporation, Aug. 2009 – Aug. 2011, Golden Valley, MN
Managed multi-firm teams in writing, designing, and responding to requests for proposals from clients. Updated the brand and digital strategies and managed web content. Managed international marketing campaigns, developed marketing materials, presentations, and advertisements.
Manager, Lawn Beach Inn, Aug. 2008 – July 2009, Lake Nebagamon, WI
Managed a new website design and content, increasing off-season traffic, and managed special events.
Associate Director of Administration, The City, Inc., Nov. 2006 – July 2008, Minneapolis, MN
Managed a number of projects to improve internal communication, workflow, savings, and financial control, including the development of an organization-wide intranet and email system using Google Apps. Improved external communication by updating the web content, quarterly newsletter, and participating in community and legislative advocacy and outreach to improve this nonprofit organization’s reputation.
Administrative Assistant, Melander, Melander and Schilling, March – July 2006, Duluth, MN
Provided professional, efficient office management and bookkeeping.
After School Program Coordinator, Nettleton Elementary, Sept. 2005 – May 2006, Duluth, MN
Managed after school theatre program for K-2 students and talent show fundraising event.
Marketing Coordinator, LHB, Inc., June 2000 – Aug. 2005, Duluth, MN
Managed multi-discipline architecture and engineering teams in the process of responding to client requests for proposals. Helped develop a process to improve the ROI of proposal responses and help the team focus time on pursuing projects that were the best fit. Provided advertising design, writing and design of print pieces, web content, and pursued awards for firm projects.
Bachelor of Arts, Communications, Minors in Management and Psychology, The College of St. Scholastica, Duluth, MN, December 2000
Software and Application Skills
I am proficient in a variety of software programs and applications with a demonstrated ability to jump in, learn new programs quickly, and to provide support and training for others. Software and applications used include: Project management tools (Asana, Microsoft Project, JIRA, Basecamp), Microsoft Office and G-Suite, Adobe Creative Cloud (Illustrator, InDesign, Photoshop), CMS applications (WordPress, SiteCore, Episerver), CRM and email marketing applications (Network for Good, Hubspot, Salesforce, Constant Contact, and Mailchimp), Analytics and site improvement applications (Google Analytics, Get Clicky, Site Improve), Social Media Management (Hootsuite, Buffer).
Continuing Education and Community Involvement
- Google User Experience Fundamentals, 2022
- University of California – Irvine Extension, Project Management and Principles Specialization, 2020
- Hubspot Growth-Driven Design, Email Marketing, Social Media Certifications, 2020
- Google Analytics Individual Certification, 2018
- Google Adwords Fundamentals, 2018
- Demand Quest, Digital Marketing Certificate (Google Adwords and Analytics Certification, SEO, Social Media Advertising), 2018
- Hubspot Inbound Marketing Certificate, 2018
- WordCamp, 2017
- Code Savvy, Facebook Manager, 2016-2018
- Southwest High School Robotics, Website and Social Media Manager and Mentor, 2015-2018
- CoderDojo Twin Cities, Volunteer Coordinator, 2013-2017
- Telling Your Story (nonprofit communications), Weber Shandwick, 2016
- Continuing education and training in cultural competence, undoing racism, youth empowerment, mental illness, and more, 2000-2016
Want to know more?
See my featured work or testimonials from former supervisors and colleagues.