Formerly Maje Media, Purrly Digital and I started collaborating on projects in 2020. I provide project management, WordPress builds, content strategy, user experience design, information architecture, and digital marketing (including strategy, paid ads, and search engine optimization) for non-profit and small business clients. Purrly Digital brand concept Rebecca, Purrly Digital Founder, called when it was … Continue reading Purrly Digital
Category: My Work
After merging with another Minnesota-based sign business, DayStar Custom Signs & Design got help putting together a new website, but, it didn’t live up to what they were hoping for and when the developer disappeared on them they didn’t have the ability to make any updates or changes. They needed help regaining control of their … Continue reading DayStar Custom Signs & Design
Voices for Vaccines is a parent-led organization that serves as a catalyst to spark positive parent-to-parent conversations about vaccines and the diseases they prevent by supporting communities, building networks, and developing fact-based content that enables parents to make healthy, informed decisions about vaccination for their children and their communities. BackgroundVoices for Vaccines received funding for … Continue reading Voices for Vaccines
The Association of Immunization Managers (AIM) supports the nation’s public health immunization leaders. Their members are the leaders of state, local, and territorial immunization programs—directing the public health efforts designed to keep children and adults vaccinated and protected against disease. BackgroundThe AIM website was built on a proprietary platform used by membership organizations, which had … Continue reading Association of Immunization Managers
As a Project Manager and Digital/Business Analyst at Verndale and Aware I was responsible for helping clients document requirements and specifications for web projects, digital project management, and at times content management and strategy. I led successful projects from discovery through launch, and worked closely with clients and account managers to identify opportunities for continued … Continue reading Verndale and Aware
I help clients think strategically, act thoughtfully, and spend limited resources wisely. Your organization needs strategy, clarity, and consistency to be effective. I will work with you on short and long-term goals and help you think strategically about your priorities. I have the skills needed to work independently, and I have experience managing teams in working together to complete a project.
As the Digital Project Manager for Maje Media, I was responsible for managing the overall execution of web development initiatives for clients from crafting responses to proposals through final delivery. This included creating and managing project plans, tracking project timelines, maintaining status reports, coordinating internal resources and external partners, and planning and tracking budgets. I was in charge of scheduling, general coordination, daily communication, project documentation and client support.
Transforming this agency's communications practices and helping them better tell the stories of their work was a highly rewarding experience. I was the internal project manager for the agency website redesign, including strategic planning, content development (writing, photography, video), and user experience, coordinating the internal team and external partners. In addition, I was also responsible for internal and external communications strategies, media relations, event planning, developing policies and procedures, graphic design, digital strategy, and print projects.
In this fast-paced environment, I managed content on the college website, researching and delivering content improvements and unique landing pages to increase traffic, leads, and conversions based on analytics.
I also developed processes and managed projects, budgets, timelines, and progress, acting as a primary internal client contact and working closely with teams to implement multi-channel marketing plans for college initiatives, services, and programs.
As an additional responsibility, I worked with representatives from various departments and committees to plan, manage and assist with dozens of events each year including anniversary events, open houses, fundraising and scholarship events, workshops, and press events with VIP attendees.
As a volunteer with the team, I worked with a students and mentors each year to connect with the local business community and ask for support. I also helped create and manage the team brand, website, and social media.
ShannaLee Horvik 