After merging with another Minnesota-based sign business, DayStar Custom Signs & Design got help putting together a new website, but, it didn’t live up to what they were hoping for and when the developer disappeared on them they didn’t have the ability to make any updates or changes. They needed help regaining control of their … Continue reading DayStar Custom Signs & Design
Tag: Marketing and Communications Strategy
As the Digital Project Manager for Maje Media, I was responsible for managing the overall execution of web development initiatives for clients from crafting responses to proposals through final delivery. This included creating and managing project plans, tracking project timelines, maintaining status reports, coordinating internal resources and external partners, and planning and tracking budgets. I was in charge of scheduling, general coordination, daily communication, project documentation and client support.
Transforming this agency's communications practices and helping them better tell the stories of their work was a highly rewarding experience. I was the internal project manager for the agency website redesign, including strategic planning, content development (writing, photography, video), and user experience, coordinating the internal team and external partners. In addition, I was also responsible for internal and external communications strategies, media relations, event planning, developing policies and procedures, graphic design, digital strategy, and print projects.
In this fast-paced environment, I managed content on the college website, researching and delivering content improvements and unique landing pages to increase traffic, leads, and conversions based on analytics.
I also developed processes and managed projects, budgets, timelines, and progress, acting as a primary internal client contact and working closely with teams to implement multi-channel marketing plans for college initiatives, services, and programs.
As an additional responsibility, I worked with representatives from various departments and committees to plan, manage and assist with dozens of events each year including anniversary events, open houses, fundraising and scholarship events, workshops, and press events with VIP attendees.
ShannaLee Horvik 