Transforming this agency's communications practices and helping them better tell the stories of their work was a highly rewarding experience. I was the internal project manager for the agency website redesign, including strategic planning, content development (writing, photography, video), and user experience, coordinating the internal team and external partners. In addition, I was also responsible for internal and external communications strategies, media relations, event planning, developing policies and procedures, graphic design, digital strategy, and print projects.
Tag: Print Material Design
In this fast-paced environment, I managed content on the college website, researching and delivering content improvements and unique landing pages to increase traffic, leads, and conversions based on analytics. I also developed processes and managed projects, budgets, timelines, and progress, acting as a primary internal client contact and working closely with teams to implement multi-channel marketing plans for college initiatives, services, and programs. As an additional responsibility, I worked with representatives from various departments and committees to plan, manage and assist with dozens of events each year including anniversary events, open houses, fundraising and scholarship events, workshops, and press events with VIP attendees.
ShannaLee Horvik 